Monday 31 August 2009

Handwriting Posters? No Way!

These may be the most astonishing posters I have ever seen. Out of the 300 posters displayed during the WCA 2009 at the UN Headquarters in Nairobi from 23rd to 28th of August, the two posters produced by LAYA are unique. They are all handwritten!

A hard worker shouldn’t find it difficult to inscribe 2000 words on a 50X150 cm poster paper. But bearing in mind the current advanced printing technology, where one can send a poster to a printing company electronically and get a beautiful poster delivered the next day, doing such a cumbersome work is simply unbelievable.

“It took 6 days to write the texts and to draw the illustrations. We employed three people to work on the posters,” explained Venu Gopala Rao, a LAYA scientist responsible for preparing the poster content and overseeing the production.

LAYA is a non-government organization based in Visakhapatnam, Andhra Pradesh, South India. The organization works on finding sustainable land use practice through non wood forest products farming and improving food and livelihood security in the tribal areas of Indian north coastal districts.

Attracting attention is only one of the reasons for handwriting the posters.

“We mean to avoid using plastic. Of course you can find a poster printing company in our town, but it is against our organization’s value if we cannot minimize the use of plastic,” explained Venu, a devoted 40 years old scientist working in LAYA for the last 20 years.

Interesting, isn’t it?

Originally posted on Sun, 08/30/2009 - 06:43 at the following link: http://www.worldagroforestry.org/wca2009/handwriting-posters-laya

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